The event is a major victory for Red Bluff resident and festival organizer Donna Will, who has been fighting for years to change people's perceptions of pot.
"This is actually just a way to show that we are loving, caring, no problem people and we're just having fun," said Will.
The three day festival is drawing in pot advocates from all over the country. Some festival goers came to shop, others came to smoke and mingle.
Richard Eastman, the self-described founder of the medical marijuana movement, is here to push his political agenda.
"Free the weed, free the weed," yelled Eastman. "This is about freedom, it's not about taxation of marijuana. So I'm asking everyone to vote no on the tax and regulate act."
Chris Jansen is not as interested in the marijuana movement, he set up a booth to find customers for his water distribution business.
"Let's just be honest with each other here, a lot of the people who need water these days are folks that are growing medical marijuana. So you put two and two together, it might be a good fit for me to do a bit of business here," said Jansen.
A lot of work has gone into organizing and now policing the Expo. An onsite security team will be on hand all weekend checking for alcohol, weapons and illegal drugs (everyone smoking marijuana is supposed to have a valid prescription). But just outside the gates are Tehama County Sheriff's deputies, ready to step in if things get out of hand.
"We have a doubled unit, that's going to be working now until it's over, to make sure that we have a response time of a minute or less."
Source: CBS Affiliate KHSL
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